The title of this article is a 1979 song by The Buggles which was the first video to be played on MTV in North America at 12:10 a.m. on August 1, 1981. How prophetic it turned out to be!

The claim: 24/7 TV and internet video marketing has supplanted listeners' imagination and subverted the meaning of music into brand and lifestyle choices.

Another blog article, How Music Listening Has Changed, makes the broader claim that music listening is essentially different now than it was back in the day. That article calls out six reasons, including video marketing. Here is where to discuss the claim about video marketing.

This is my short versionĀ of the video marketing (then and now) story:

All through the 1950s, 1960s, and 1970s, movies, TV and other advertising helped to promote and stimulate music sales, but the experience and meaning of music itself relied mainly on listeners' imaginations.

Beginning in the 1980s, with the great success of music videos -- especially those of Michael Jackson, Prince, and Madonna -- costumes, choreography and packaging became prominent in music marketing.

These days, and for years now, pop music has been used extensively to sell consumer products. Artist packaging and brandng now often dictate crafting the music to fit the marketing image.

In short, 24/7 TV and internet video marketing has supplanted imagination and subverted the meaning of music into a brand and lifestyle choice.

From a business standpoint, this loss in value is reflected in a "consumer model" shift from the need to own music to satisfaction with mere access. At least, that's what the suits in record companies are betting on with subscription services now viewed as the future of the business.

Do you agree that the experience of listening to music was different before the music business began to rely on video to market songs? Does this difference matter to you? How do you weigh the gains and losses involved?